YOU ARE YOUR
Ibi-Learn is the marketing learning center of #IbilandCommunication aiming at empowering people, small and medium entrepreneurs and NGOs, with skills that they would otherwise need to outsource.
This is because owning your marketing strategy is likely to become one of your best assets.
DIGITAL MARKETING COURSE IN
Social Media Advertising and Google Ads
- 9TH - 10TH - 11TH OF DECEMBER 2019-/ 4PM-7PM -
The course includes 1 free extra individual meeting to provide support with the implementation of the online advertising campaign, designed during the three days.
Mon 9th of December 2019 4pm – 7pm
Understand your business needs to position your BCSP
(Brand/Company/Service or Product).
Define your brand/business space
What is my business goal?
Know your Asset and how you can make them profitable
Explore digital channels to understand how you can position your BCSP
The user’s journey: digital funnel
Reference to organic search and conversion rate optimization
Session1 Marketing Plan; Visual of the User Journey (Digital Funnel).
Tue 10th of December 2019. 4pm – 7pm
Earn visibility and convert users
into potential customers.
Why Social adv (Facebook∕Instagram) can be useful for my business?
Define your target
The Facebook ad formats
Which ad format is right to achieve my business goals?
Set up a campaign in business manager app
Analyse your results and learn to optimize
Session2 Social Media Marketing Plan; Official FB Guide on Ad Formats, Official FB Business Manager Guide.
Wed 11th of December 2019. 4pm – 7pm
Generate profit using Google Ads >finalize user’s intent into conversions.
Selecting the profitable keyword list
Build the most effective and relevant ads: a lesson on keywords relevancy
Allocate your budget
Launch and manage your campaigns
Monitor your results and transform them into useful insights for campaign optimization
Reference to analytics and tracking codes
Session3 Online Ad Campaign and Keyword List.
- COURSE MODULES-
ABOUT THE TEACHERS
10 years of experience in digital marketing of which 8 years spent working for large multinational media companies managing multimarket campaigns on a wide range of industries.
MBA Digital Marketing, Google certified, Bing Certified, Facebook certified, Institution of Practitioner in Advertising certified.
Francesca is also Balearic Champion of Muay Thai... so despite she is very sweet, we would recommend not to make her angry! ahah
20 years in Marketing and Communication. Lives in Ibiza since 2001, with a break of 10 years working for agencies in UK, South Africa and Abu Dhabi. Since she has been back to her beloved island (2015) she has been running her own travel blog Ibi-Land (y Entonces Ibiza) and the marketing agency, Ibiland Communication, specializing in sustainability and working with amazing clients such as: Consell d’Eivissa; Ibiza Preservation Foundation, Plastic Free Ibiza and Formentera, Hacienda Na Xamena, Elements Ibiza, .... (see our clients portfolio)
Giada is also the secretary of the Transparent Communication and Events branch of the Ibiza Fenix NGO, a social leadership initiative designed for everyone to participate in the positive evolution of the place they live. Discover the Fènix: