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SOCIAL MEDIA
MARKETING COURSE
Jump into the digital world!
MODULE 2
SOCIAL MEDIA MARKETING 1:
Organic Reach
TEACHER: Giada Forneris

Surprise your audience and drive awareness, with unique social media techniques and strategies.
Social media have created a new way of interacting within our community, where the content is king.
Social media marketing can make your voice noticeable and help you reach the heart of your audience.  This module will take you through the mayor socials media platform and explain you how they work, with special reference to the organic reach.
Discover insiders’ tips and acquire fine techniques to create fresh content and make your brand emerge.

Topics

•  Social Media Marketing: why and what is it?
•  Content Marketing and other techniques
•  Insights and tips on Instagram
•  Insights and tips on Facebook
•  Insights and tips on YouTube      
•  Insights and tips on Twitter
•  Insights and tips on Other Social Media

•  Social media apps and tools for content creations, planning

  and growing

At the of the course you will:

•  Understand the main social platforms and use them
   strategically;
•  Understand the basics of content marketing and learn  
   how to express yourself in a catching way;
•  Acquire all the tools to work efficiently and plan ahead.

Hours:

Advised 10 hours basics + 4 extra hours for content marketing deepening