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SOCIAL MEDIA
MARKETING COURSE
Jump into the digital world!
MODULE 3
SOCIAL MEDIA MARKETING 2:
Advertising
TEACHER: Giada Forneris
Grow your business successfully through social media paid advertising.
Learn the basics of advertising, branding and promotional techniques; evaluate how social media advertising impact your business, craft your audience and engage with them.
Topics
• Advertising Fundamentals
• My social media goals
• Defining the target audience
• Build an advertising calendar and plan
• Business.Facebook
• Create an Ad
• Basics of Google Analytics
At the of the course you will:
• Be able to run a social media advertising campaign;
• Build your pages, grow visibility and get closer to your goals;
• Acquire all the tools to work efficiently and plan ahead.
Hours:
Advised 6 hours basics
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