The digital landscape has dramatically changed how people interact and how organizations connect with their customers.
However, do we really understand the system that regulates it? Do we recognize its limits, challenges and immense opportunities?
This module will give you a discerning overview on how the digital world works and will help you set up a marketing plan to make the best out of it.
You will learn about the key online platforms, allowing you drafting the best strategies and build a successful path for your project or business.
• Why Digital Marketing and what it is
• Opportunity of the digital: catch the web
• Google, Facebook … & friends
• Recognize your digital assets
• How to monetize online
• Digital marketing plan
• Practical case
At the of the course you will:
• Understand each of the mayor online platforms and how
• Set up a digital marketing plan;
• Fall in love with the potential of the web.
Advised 4 hours